PARAH Spring 2004 Milan – Fashion Channel

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Famous beachwear and lingerie brand founded in Italy over 60 years ago.

Parah is known for its colorful and lively collections that are always characterized by luxury and seductive styles.

Innovation has always been the company’s driving force and its added value.

It is thanks to its innovative spirit and product research that Parah has anticipated and guided the changes in the fashion market, transforming swimwear into a trend-conscious “fashion” product in the 1970s.

The Parah Group brought innovation to the field of fashion advertising by being the first in the industry to use wall advertising as a means of communicating with consumers.

Parah pays absolute attention to fashion trends and with its swimwear and underwear collections has accompanied and interpreted changes in the world of women, continuously updating its style and ensuring total product quality in terms of workmanship and craftsmanship.

All stages, from design to production with state-of-the-art machinery, are carried out in Italy, thus guaranteeing the consumer a 100% Made in Italy product.

Particular importance is given to the design phase of the stylistic conception of the products.

This phase serves to offer garments that combine the best comfort with fashionable content.

The founders of the Parah Group have always made quality and style the fundamental characteristics of the company and even today they are an integral part of the company’s values and mission.

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