Usher takes a deep dive into his fashion evolution, looking back at the trends he’s embraced, the styles he’s pioneered, and the personal influences that have shaped his distinctive image throughout his career. The “Confessions” singer explains why his first record means so much to him, talks about designing his iconic “U” chain, his Las Vegas residency and his career defining Super Bowl performance.
Director: Gabrielle Reich
Director of Photography: Mike Lopez
Editor: Evan Allan
Producer: Gabriela Marie Safa
Gaffer: Eric Hinsperger
Assistant Camera / Cam Op: Eliza Kamerling-Brown
Audio: Nicole Maupin
Associate Producer: Lea Donenberg
Production Assistant: Quinton Johnson
Production Coordinators: Ava Kashar, Tanía Jones
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Billy Ward
Post Production Coordinator: Scout Alter
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Entertainment Director: Sergio Kletnoy
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed on Location: The New York EDITION
Florals: Touch of Silk by Robin
Images Courtesy of Apple, Donna Trope, SKIMS
00:00 – Usher sings Rock Wit’cha
00:23 – 1997 – My Way Album Cover
01:00 – 1998 – Billboard Music Awards
01:31 – 2000 – Teen Choice Awards
02:23 – 2001 – BET Awards
03:21 – 2004 – Yeah! Music Video
04:24 – 2004 – Confessions Album Cover
05:00 – 2005 – NBA Game
05:18 – 2008 – Victoria’s Secret Fashion Show
05:50 – 2011 – Georgia Music Hall of Fame
06:17 – 2020 – Grammy Awards
07:10 – 2020 – Balmain
07:32 – 2022 – My Way Vegas Residency
08:09 – 2023 – Marni
08:24 – 2023 – BoF 500
09:21 – 2024 – Vogue Cover
09:37 – 2024 – SKIMS
09:50 – 2024 – Super Bowl LVIII
11:37 – 2024 – Tiffany & Co.
11:56 – 2024 – Met Gala
12:23 – 2024 – BET Awards
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Danielle R
September 16, 2023 at 2:01 pm
First 😂
Deanna
September 16, 2023 at 2:10 pm
She’s so adorable
Lauren
September 16, 2023 at 2:11 pm
We love her 😂🫶🏽
The_Mad_Hatter
September 16, 2023 at 2:17 pm
She is naturally so funny and beautiful and down to earth , i honestly love her sm
Isabel
September 16, 2023 at 2:19 pm
Early
Aniiisa
September 16, 2023 at 2:27 pm
She’s so beautiful
Sue Harris
September 16, 2023 at 2:27 pm
It’s amazing how nepotism makes your skin shiny and glow
natalie m.
September 16, 2023 at 3:37 pm
It’s amazing how bitterness shines and glows behind poor people’s keyboards
:O
September 16, 2023 at 3:51 pm
You sound like a jealous bitter loser lol
Sue Harris
September 16, 2023 at 2:28 pm
Butter face
Marlowe Mayhem
September 16, 2023 at 2:29 pm
The power of nepotism.
THE AVENGERS
September 16, 2023 at 2:32 pm
Gorgeous as always
Melissa
September 16, 2023 at 2:33 pm
Nepotism really opens so many doors for you.
:O
September 16, 2023 at 2:54 pm
Bitter much? Hating on her isn’t gonna make you any more successful
J B
September 16, 2023 at 3:04 pm
Not hating. Just stating facts.
:O
September 16, 2023 at 3:51 pm
Nah it’s definitely hating don’t be dense. You wouldn’t care enough to comment otherwise. Get a life@J B
PTRAINBOY
September 16, 2023 at 2:33 pm
I don’t understand the veil but the outfit’s beautiful
Isis
September 16, 2023 at 2:44 pm
So what if she’s a nepo baby, she’s talented. Fame is only deserved if you’re talented otherwise you’re a clout chaser.
Marlowe Mayhem
September 16, 2023 at 3:14 pm
She’s not more talented than anyone else. Nepotism got her in the door, and is the only reason you know her name.
Samantha Kumitch
September 16, 2023 at 2:48 pm
Love Maude!!!
Kia Rotko
September 16, 2023 at 2:49 pm
A beauty 🔆
J B
September 16, 2023 at 3:04 pm
Nepotism
Grace
September 16, 2023 at 3:15 pm
What is she even talking about
CloisForever29
September 16, 2023 at 3:20 pm
She’s a cutie
thalita
September 16, 2023 at 3:26 pm
gorgeous, love her
mikayla
September 16, 2023 at 3:36 pm
what a queen🛐❤️
Ita Vero
September 16, 2023 at 3:50 pm
Nepolism