Usher takes a deep dive into his fashion evolution, looking back at the trends he’s embraced, the styles he’s pioneered, and the personal influences that have shaped his distinctive image throughout his career. The “Confessions” singer explains why his first record means so much to him, talks about designing his iconic “U” chain, his Las Vegas residency and his career defining Super Bowl performance.
Director: Gabrielle Reich
Director of Photography: Mike Lopez
Editor: Evan Allan
Producer: Gabriela Marie Safa
Gaffer: Eric Hinsperger
Assistant Camera / Cam Op: Eliza Kamerling-Brown
Audio: Nicole Maupin
Associate Producer: Lea Donenberg
Production Assistant: Quinton Johnson
Production Coordinators: Ava Kashar, Tanía Jones
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Billy Ward
Post Production Coordinator: Scout Alter
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Entertainment Director: Sergio Kletnoy
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed on Location: The New York EDITION
Florals: Touch of Silk by Robin
Images Courtesy of Apple, Donna Trope, SKIMS
00:00 – Usher sings Rock Wit’cha
00:23 – 1997 – My Way Album Cover
01:00 – 1998 – Billboard Music Awards
01:31 – 2000 – Teen Choice Awards
02:23 – 2001 – BET Awards
03:21 – 2004 – Yeah! Music Video
04:24 – 2004 – Confessions Album Cover
05:00 – 2005 – NBA Game
05:18 – 2008 – Victoria’s Secret Fashion Show
05:50 – 2011 – Georgia Music Hall of Fame
06:17 – 2020 – Grammy Awards
07:10 – 2020 – Balmain
07:32 – 2022 – My Way Vegas Residency
08:09 – 2023 – Marni
08:24 – 2023 – BoF 500
09:21 – 2024 – Vogue Cover
09:37 – 2024 – SKIMS
09:50 – 2024 – Super Bowl LVIII
11:37 – 2024 – Tiffany & Co.
11:56 – 2024 – Met Gala
12:23 – 2024 – BET Awards
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ABOUT VOGUE
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Ira Manne
September 12, 2023 at 2:15 pm
“im not flipping you off but maybe yk”
-Ariana Grande
Gigi xoxo
September 12, 2023 at 2:15 pm
ive tried to copy her nose contour forever, now that she showed it I can actually copy and paste haha💗
Chaitanya Saini
September 12, 2023 at 2:16 pm
I love her regardless❤❤❤❤❤
JHON KENER HIDALGO VILLALBA
September 12, 2023 at 2:16 pm
Te amooo bebe ❤❤❤🎉🎉🎉
🌹sarah🌹
September 12, 2023 at 2:16 pm
ASMR vibes 😌
sweet AG
September 12, 2023 at 2:17 pm
she’s so pretty
notrosé 🎃 노트로제
September 12, 2023 at 2:19 pm
Does anyone know the eyelashes she uses? <3
L M
September 12, 2023 at 2:23 pm
I think she’s really sweet but this hair/bleached eyebrow color makes her look so different
Elite New
September 12, 2023 at 3:40 pm
I wish she just went back to black brown tho 😌
Victoria T
September 12, 2023 at 3:46 pm
she’s just going through a transitional phase w her hair, you can see she’s letting her roots show and isn’t bleaching her eyebrows anymore since she stopped playing glinda. ofc it looks odd bc it’s an in between
Frosting
September 12, 2023 at 2:25 pm
You mean have plastic surgery?
Blahala Moth
September 12, 2023 at 2:48 pm
Watch the video
Luciano Silva
September 12, 2023 at 2:26 pm
A cara dessa mina tem mais maquiagem que uma fábrica de maquiagem. 😂🤷
julias
September 12, 2023 at 2:29 pm
my love
julias
September 12, 2023 at 2:29 pm
my sweetest angel ❤
julias
September 12, 2023 at 2:29 pm
ARIANA QUEEN 🩷🩷
julias
September 12, 2023 at 2:29 pm
i love her with my heart 🥹🩷
User0979
September 12, 2023 at 2:30 pm
We can finally see her skin without a bunch of filter
Ankita
September 12, 2023 at 3:07 pm
@☆Gyanjot☆sure🤡
Gian Mercado
September 12, 2023 at 3:21 pm
@YY Xgirl relax… she used a heavy filter In one makeup video that went viral last year. That’s it. And even if she did have a filter who cares💀
Tomri
September 12, 2023 at 3:23 pm
@YY Xrecently, not at all. she’s been beyond confident for the past 3 years
brina
September 12, 2023 at 3:23 pm
but she had makeup on at the beginning of the video too lol
maja
September 12, 2023 at 3:42 pm
@brina where
Idk Idk
September 12, 2023 at 2:37 pm
She really think she’s God’s gift to the earth.. Omg I’m such a cute nymphomaniac
Nivedita Singh
September 12, 2023 at 2:39 pm
she looks old…I mean I love her but all that new surgery was not needed ariii….you were always beautiful and u still are
☆Gyanjot☆
September 12, 2023 at 2:40 pm
shes so real for the flipping of part 😭😭😭
sebeckley
September 12, 2023 at 2:56 pm
The one that makes you look like a clown.
jazmien stewart
September 12, 2023 at 3:07 pm
all the ari cosplayers: write that down WRITE THAT DOWN
k j d
September 12, 2023 at 3:09 pm
Hair color and eyebrow is a NO
deadly kiss
September 12, 2023 at 3:16 pm
“…But maybe…you know….” motherrr she’s so precious😂😂😭💗💗💗
🌸Sunny girl🌸
September 12, 2023 at 3:37 pm
Oo my baby ❤
shaolin224
September 12, 2023 at 3:52 pm
Hey like a puppy nose.