Over the past 75 years, fashion shows have evolved from intimate presentations to global spectacles. Vogue takes a look at the rich history of fashion’s illustrious front row. Dior’s 1950s “New Look” revolutionized femininity, while the ’60s embraced individual freedom and exclusivity. The ’70s introduced cultural influencers and turned shows into entertainment, paving the way for the extravagant glamour of the ’80s. By the ’90s, mainstream appeal dominated, and the 2000s saw celebrities strategically claim the front row. The rise of influencers in the 2010s, fueled by social media, democratized access to Fashion Week. Even as the pandemic briefly halted live shows, the industry adapted and returned. Today, the front row itself has become part of the spectacle with celebrities like Kylie Jenner wearing the same outfit we also see on the runway.
Director: Catherine Orchard
Editors: Evan Allan, Ryan Jeffrey
Producers: Rahel Gebreyes, Bety Dereje
Archival Researcher: Lilli Karkowski
Writer: Laia Garcia-Furtado
Associate Producer: Marisah Yazbek
Creative Production Coordinator: Anisa Kennar
Production Coordinators: Ava Kashar, Tanía Jones
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editors: Fynn Lithgow, Justin Symonds
Post Production Coordinator: Scout Alter
Art & Graphics Lead: Léa Kichler
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Director, Content Production: Rahel Gebreyes
Senior Director, Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Footage Courtesy of Video Fashion
Image Courtesy of Steven Meisel
00:00 – Fashion!
00:39 – 1950s
01:22 – 1960s
01:50 – 1970s
02:20 – 1980s
02:57 – 1990s
03:31 – 2000s
04:26 – 2010s
05:10 – 2020s
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Tasneem Abushanab
June 5, 2023 at 7:03 am
First !
مطبخ لوان lawan cuisine
June 5, 2023 at 7:04 am
First comment 😊
LIZZIEMAC2010
June 5, 2023 at 7:06 am
Second!
pear tree
June 5, 2023 at 7:08 am
I’m fourth ig 🎉
alberto alonso
June 5, 2023 at 7:16 am
I LOVE this series
Leslie
June 5, 2023 at 7:17 am
I love both!
Svnny
June 5, 2023 at 7:19 am
5:22 The before photo, that is just grotesque.
Hannah HBIC
June 5, 2023 at 10:02 am
They should’ve chosen a better photo coz that suit looked impeccable.
CPL Juan Maravilla
June 5, 2023 at 7:21 am
We need more of this Series. brilliant.
Matt Bray
June 5, 2023 at 9:22 am
Agreed
Hannah HBIC
June 5, 2023 at 10:01 am
Yes, please.
•N x f e l i b a t a•
June 5, 2023 at 1:00 pm
oh, definitely!
vibes dreams
June 5, 2023 at 7:37 am
i love it
CmGPersonal
June 5, 2023 at 8:07 am
LOVE this series but did Shie just say there’s a horse hair layer to a Stella McCartney jacket????
Sneha Shrivastav
June 5, 2023 at 10:08 am
I caught that too! Very curious now
Milo Vids
June 5, 2023 at 2:03 pm
Horse hair is typically a strip of thin bendy polyester “fabric” that adds structure to fabric almost like a softer boning. It is mostly used to create a more dramatic ruffle in the end of a dresses hem. not sure why its called horse hair because it has no horse hair in it at all 🙂
Sneha Shrivastav
June 5, 2023 at 2:27 pm
@Milo Vids thank you so much for clarifying!
HUFFLER
June 5, 2023 at 3:52 pm
yes, it’s a sign of great quality in tailoring and no it is not the same as horsehair ribbon that Milo was referring to. horsehair canvas is a canvas that has horsehair woven into the fabric in one direction, this creates a certain bounce in that one direction so it glides beautifully over the chest. It also creates a beautiful lapel roll.
Lea Reed
June 5, 2023 at 8:08 am
What a refreshing concept and so engaging for me too. Please keep this series going! 🙏🏽🩷
Gonzalo Pinilla P.
June 5, 2023 at 8:16 am
Always Stella ❤❤❤
Heather Euler
June 5, 2023 at 8:20 am
I can’t find the first two installments of the Creative Swap Project.
Phillip Wong
June 5, 2023 at 8:36 am
Is an interesting series, but both of them basically rip each other’s item apart and made it into fabric so it can be shaped to a totally new garment. Is not exactly like changing an existing item by altering it. They might as well send each other’s the fabrics TBH, it saves both of them times taking it apart
Deon Delduca
June 5, 2023 at 8:38 am
Brilliant!!!!!
marvin raphael monfort
June 5, 2023 at 9:34 am
both lovely recreations. shoutout to the zip-flare jeans of one of stella’s staff and shie’s yin-yang-ish moto jacket
the slayification of charlotte
June 5, 2023 at 9:51 am
shie is underrated omg
Hannah HBIC
June 5, 2023 at 10:04 am
That dress was stunning.
Barbie
June 5, 2023 at 9:56 am
OMG i love this !!!!!
Jacob Moon
June 5, 2023 at 10:51 am
We need MORE! This is so smart!
That messy life
June 5, 2023 at 11:29 am
Style is so subjective like I really don’t see fashion in most of these items they just seem awkward and a little over the top to me
Patty Blom
June 5, 2023 at 1:20 pm
Great transformations 😍 Hope to see more of these
SassyBunny
June 5, 2023 at 1:47 pm
Brilliant! Make more !
Fatidic Lunacy
June 5, 2023 at 2:45 pm
Malaika Holmén looks amazing here!!
Brandon Morin
June 5, 2023 at 3:07 pm
Loveee theseee!