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What Are People in South London Wearing? | Vogue

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From punk, to vintage, to witchy; here’s a look at the street style that makes up the eclectic neighborhoods of South London.

00:00 – “People are not afraid to be themselves here”
00:19 – “London really allows you to do whatever you feel comfortable in”
00:38 – “I want the clothes to be the foil to the jewelry”
01:10 – “I’m traveling, but still a serve”
01:54 – “My style derives from ‘90s Black femme archetypes”
02:34 – “(I’m) Inspired by old classic Dutch Paintings”
03:14 – “‘Art Teacher Queer’ is my personal style”
03:37 – “I buy a lot of fabric in Africa, and then I make them in London”
04:01 – “It’s important for me to look aggressively queer”
04:37 – “I want people to look at me….and see her as a painting”
05:01 – “There’s not one style of London”

Director: Daisy Gaston
Director of Photography: Bella Kennedy, Girogia Young, Connor MacLeod
Editor: Katie Wolford
Senior Producer, Vogue: Jordin Rocchi
Associate Director, Creative Development, Vogue: Alexandra Gurvitch
Senior Fashion News Editor, Vogue Runway: Laia Garcia-Furtado
Visuals Editor, Vogue: Olivia Horner
Associate Producer, Vogue: Lea Donenberg
Additional Interviews: Zee Waraich
Producers, London: Rob Wildsmith, Tara Sadeghi
Audio: Julia Martin
Production Assistant: Lily Dizdarevic
Photographer: Ivory Campbell
Runner: Lara Drew
Featuring: Billie Ireland, Chavonne Brown, Damsel Elysium, Hannah Thompson, Louis Thompson, Philomène Amougou, Sheena Jones, Sheila Teague, Woerms, Xiao Qiao, Yasmin El Yassimi
Production Coordinator: Ava Kashar
Production Manager: Kit Fogarty
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Justin Symonds
Post Production Coordinator: Jovan James
Supervising Editor: Kameron Key
Post Production Supervisor: Nicholas Ascanio
Director of Content, Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
Executive Producer: Ruhiya Nuruddin
VP, Digital Video English: Thespena Guatieri

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ABOUT VOGUE
Vogue is the authority on fashion news, culture trends, beauty coverage, videos, celebrity style, and fashion week updates.

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31 Comments

31 Comments

  1. ⊱𝕭𝖕𝖎𝖓𝖐𝖔𝖑𝖎𝖈𝖝⊰

    September 6, 2023 at 12:06 pm

    They are just another example of Barbie

    • -

      September 6, 2023 at 12:29 pm

      Pls elaborate

    • RIXRADvidz

      September 6, 2023 at 12:42 pm

      @- haters are always jealous.

  2. RN.

    September 6, 2023 at 12:07 pm

    BEAUTIFUL❤ I used to wear these things when I was young

  3. Venisha

    September 6, 2023 at 12:09 pm

    So cool ❤

  4. Michele Holmes

    September 6, 2023 at 12:11 pm

    Brilliance and perfectly timed for the Stones “Don’t hate me” release❤

  5. Belen Perez

    September 6, 2023 at 12:12 pm

    they’re amazing

  6. Gulden Aydin

    September 6, 2023 at 12:17 pm

    :))

  7. Jessica Isha

    September 6, 2023 at 12:29 pm

    I think they went to the wrong part of south ldn cuz this is NOT what most of south is like 💀

    • Totallymentallystable

      September 6, 2023 at 12:35 pm

      Fr💀

    • Em Ev

      September 6, 2023 at 1:47 pm

      What’s it really like?

    • Marc G

      September 6, 2023 at 2:10 pm

      Vogue definitely plants people and asks them to dress up for a pretend interview, then acts like they’ve walked off the street.

    • Firestar777

      September 6, 2023 at 3:00 pm

      Exactly they look dreadful🙃

  8. hi

    September 6, 2023 at 12:33 pm

    its so wonderful to see how they simply enjoy being themselves and how their perspective of the word “beauty” shows in their sense of style it is so amazing💗💗

  9. talkswithemma

    September 6, 2023 at 12:36 pm

    yay i live in south london (elephant and castle) and i love how vogue has made a video about it! i go around south london a lot obviously and i do like the different vibes and aesthetics of fashion that the area has to offer! this was nice to watch <3 (but yeah, maybe come to e&c next time :D)

  10. RIXRADvidz

    September 6, 2023 at 12:41 pm

    it would be a better world if the majority of people had this mind set, instead of the troglodytes we’re currently stuck with. …. These People walk in Beauty and they share it everywhere they go, they change the world around them just by Being. how about you?

  11. Deborah Rose

    September 6, 2023 at 12:53 pm

    Brixton

  12. J M

    September 6, 2023 at 12:55 pm

    I love how thoughtful people are about the why behind their style choices. It’s part of the magic of life. Big cities give people freedoms that seem small but mean everything ❤

  13. Cassie Carpenter

    September 6, 2023 at 12:58 pm

    Love the pantsuit in the African fabric!

  14. Rachael King

    September 6, 2023 at 1:07 pm

    Absolutely beautiful!!!!!!!!! A masterpiece shout out to all the people in this video expressing themselves so beautifully. Lots of love vogue 💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜💜

  15. worthigirl

    September 6, 2023 at 1:14 pm

    Should be wear whatever anywhere!!

  16. GlowinghairTV

    September 6, 2023 at 1:46 pm

  17. Les Images d'Aurélie

    September 6, 2023 at 1:53 pm

    As Joey would say: « London, baby!!!!! ». London is so inspiring and encourages self expression

  18. Kenisha Arya

    September 6, 2023 at 1:57 pm

    Really looking forward to a video called “What people wear in India”
    India is really diverse I would love to see a video of that 🙏🏻✨

  19. c m

    September 6, 2023 at 2:30 pm

    loved this!! only wish it was longer

  20. Bob Esponja

    September 6, 2023 at 2:33 pm

    ❤❤

  21. Bob Esponja

    September 6, 2023 at 2:33 pm

    Amei os estilos deles😊

  22. Bova Sara Valentina

    September 6, 2023 at 2:34 pm

    LONDON ❤

  23. Neuterlab

    September 6, 2023 at 2:42 pm

    The last person’s outfit literally looks like a beautiful portrait painting. So unique!

  24. Erika Dowdy

    September 6, 2023 at 3:18 pm

    Very Cool❤

  25. GOTHAM GALLERIA

    September 6, 2023 at 3:18 pm

    Who agrees that Vogue should have tapped @icykof for this!!

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