Usher takes a deep dive into his fashion evolution, looking back at the trends he’s embraced, the styles he’s pioneered, and the personal influences that have shaped his distinctive image throughout his career. The “Confessions” singer explains why his first record means so much to him, talks about designing his iconic “U” chain, his Las Vegas residency and his career defining Super Bowl performance.
Director: Gabrielle Reich
Director of Photography: Mike Lopez
Editor: Evan Allan
Producer: Gabriela Marie Safa
Gaffer: Eric Hinsperger
Assistant Camera / Cam Op: Eliza Kamerling-Brown
Audio: Nicole Maupin
Associate Producer: Lea Donenberg
Production Assistant: Quinton Johnson
Production Coordinators: Ava Kashar, Tanía Jones
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Billy Ward
Post Production Coordinator: Scout Alter
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Entertainment Director: Sergio Kletnoy
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed on Location: The New York EDITION
Florals: Touch of Silk by Robin
Images Courtesy of Apple, Donna Trope, SKIMS
00:00 – Usher sings Rock Wit’cha
00:23 – 1997 – My Way Album Cover
01:00 – 1998 – Billboard Music Awards
01:31 – 2000 – Teen Choice Awards
02:23 – 2001 – BET Awards
03:21 – 2004 – Yeah! Music Video
04:24 – 2004 – Confessions Album Cover
05:00 – 2005 – NBA Game
05:18 – 2008 – Victoria’s Secret Fashion Show
05:50 – 2011 – Georgia Music Hall of Fame
06:17 – 2020 – Grammy Awards
07:10 – 2020 – Balmain
07:32 – 2022 – My Way Vegas Residency
08:09 – 2023 – Marni
08:24 – 2023 – BoF 500
09:21 – 2024 – Vogue Cover
09:37 – 2024 – SKIMS
09:50 – 2024 – Super Bowl LVIII
11:37 – 2024 – Tiffany & Co.
11:56 – 2024 – Met Gala
12:23 – 2024 – BET Awards
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@BotvsBots
September 10, 2024 at 12:01 pm
Vogue fam my parents said if I hit 50k they’d buy me a professional camera begging you guys please🙏🏻
@suubins
September 10, 2024 at 12:02 pm
WowEarly
@lyricwilberg
September 10, 2024 at 12:14 pm
the heartbreak still real at 2:43
@tshc4778
September 10, 2024 at 3:01 pm
Seems like he misses her!!
@KCNwokoye
September 10, 2024 at 12:17 pm
Usher is such an icon. Brilliant Artist. Glad he’s found his mojo again.
@freedommobile-zh7oy
September 10, 2024 at 12:20 pm
🦄
@cammyr12Productions
September 10, 2024 at 12:28 pm
And that’s why u usher, you are a true artist! 3:06
@cammyr12Productions
September 10, 2024 at 12:29 pm
King of knitted caps
@eseosaoriakhi9088
September 10, 2024 at 12:33 pm
❣
@ContentAndSerene
September 10, 2024 at 12:39 pm
💝
@Chakra6Hakini
September 10, 2024 at 12:44 pm
Missed him
@OleratoThulaganyoM
September 10, 2024 at 12:51 pm
❤❤❤ love it here.
@GMMunir-ir5ge
September 10, 2024 at 12:53 pm
it’s a long journey and you still have a long way to go !! 💚💚💚💚
@andydv27
September 10, 2024 at 1:04 pm
Usher is such a legend!! Forever one of my favorite artists!!
@nonhlanhlamthembu1116
September 10, 2024 at 1:06 pm
I may be young but I’m readddyy
@JenniferCampisi-f1w
September 10, 2024 at 1:22 pm
Clark Charles Johnson Carol Garcia Patricia
@JessicaSmith75328
September 10, 2024 at 1:29 pm
Usher such ICONIC & still the greatest icon EVER!!!
@listentoyourrrsoul
September 10, 2024 at 1:52 pm
freaky ahh dude you are 😏
@CowbaneDineshChandimal
September 10, 2024 at 2:11 pm
Lee Mary Davis Melissa Rodriguez Melissa
@BossBrookeArmstrong
September 10, 2024 at 2:52 pm
No one cares. He has such horrible taste in fashion 🙂↔️
@GiulioFreddi-o6v
September 10, 2024 at 3:21 pm
for you that think that fashion is only monocromatic suit and basic style
@thetruth.7858
September 10, 2024 at 3:27 pm
Girl bye
@ms.lee.__
September 10, 2024 at 2:59 pm
Love usher his amazing forever my fav 💕
@danyulwilliams9823
September 10, 2024 at 3:19 pm
Usher is a legend!! ❤😊❤😊😊❤ he’s one of my favorite singers and music inspirations!!!
@missoliviajordan
September 10, 2024 at 3:24 pm
We need another Usher Vogue cover
@thetruth.7858
September 10, 2024 at 3:33 pm
So there are just gonna skip the whole Looking 4 Myself era?? 😭
@GiulioFreddi-o6v
September 10, 2024 at 3:50 pm
@@thetruth.7858 underrated album
@ivymangeli3121
September 10, 2024 at 3:35 pm
One of my favorites. We love you Usher 💟