SIMON CRACKER | Upcycling Spirit – Fashion Channel Chronicle

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In Simon Cracker’s spring/summer 2022 there is not just one story but a thousand little tales that Simone Botte, founder and designer of the brand, loves to put together, break down and reassemble, just as he does with the garments he creates.

The seasons are no longer the same as they used to be, even in art and fashion we are adapting to the climate,” explains the creative, who has just been shortlisted for Who is on Next?, the scouting project dedicated to Made in Italy brands, created with the support of Altaroma and Vogue Italia.

“It’s a summer with looks that can be put together and taken apart, there are super summery pieces like cotton and crochet and then jumpers. Everything is 100% upcycling, made from recycled materials that are destroyed and reassembled to create something interesting”.

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