SAIJAMIN Spring 2022 Moscow – Fashion Channel

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Jamilya Afashagova is a designer from Kabardino-Balkaria and a creator of the SaiJamin brand.

According to her, the brand represents personal reflections on the culture of the native land, a search for a national and cultural code.

SaiJamin popularizes and stylizes women’s Circassian ethnic clothing.

Dresses, capes, headdresses combine traditional motives and eclecticism, nationality and modernity. Moreover, the details of the men’s suit turn out to be organic for women’s clothing.

SaiJamin is inspired by the landscapes of the great Mount Elbrus: “Everyone should see the sunrise through the snowy mountains at least once”.

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