ROBERTO CAVALLI Spring 1999 Milan – Fashion Channel

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Roberto Cavalli as a brand has been perceived with a specific aesthetic and the brand has been on the lower side of making profits in the past 7-8 years.

Roberto Cavalli as a designer believed in the thought that the women dressed just to attract the men and to create an aura of sexiness around herself.

The belief also extended to the aspect that a women always seeks validation from her society and her partner to dress in a particular manner.

This idea about a woman does not fit into today’s society and is hence not able to create a space for itself in the market.

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