RITA SÁ Portugal FW 2021 – Fashion Channel

RITA SÁ is a menswear brand distinguished by the development of monochrome collections, of contemporary and timeless clothing, with a strong sense of individuality and special emphasis on color and texture, the discovery of new silhouettes and the deconstruction and reinvention of classic pieces of clothing.

The collection FW21/22 “Nem ata nem desata” (not one way or another) portrays the figure of someone who lives in the eternal indecision to remain in the contradictory comfort zone, which is nothing less than an exasperating zone of permanent discomfort or to give up resisting change and take action.

The continuous condition of inability to decide assertively generates an uncomfortable, annoying feeling of irritability.

In waiting, the individual lets himself stay, like someone who prefers to live forever in the comfort of his pyjamas.

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