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PHILOSOPHY Spring 1998 Milan – Fashion Channel

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PHILOSOPHY Spring 1998 Milan – Fashion Channel

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Brand Philosophy can be defined as the set of values, code of ethics, and principles that define the overall ambience and culture of the organization and formulating the business practices of the firm.

It is the distinguishing factor between the two or more companies in the same marketplace and one with the ethical and lucrative Brand Philosophy commands a premium position in the market and in the psychology of the customers.

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