Over the past 75 years, fashion shows have evolved from intimate presentations to global spectacles. Vogue takes a look at the rich history of fashion’s illustrious front row. Dior’s 1950s “New Look” revolutionized femininity, while the ’60s embraced individual freedom and exclusivity. The ’70s introduced cultural influencers and turned shows into entertainment, paving the way for the extravagant glamour of the ’80s. By the ’90s, mainstream appeal dominated, and the 2000s saw celebrities strategically claim the front row. The rise of influencers in the 2010s, fueled by social media, democratized access to Fashion Week. Even as the pandemic briefly halted live shows, the industry adapted and returned. Today, the front row itself has become part of the spectacle with celebrities like Kylie Jenner wearing the same outfit we also see on the runway.
Director: Catherine Orchard
Editors: Evan Allan, Ryan Jeffrey
Producers: Rahel Gebreyes, Bety Dereje
Archival Researcher: Lilli Karkowski
Writer: Laia Garcia-Furtado
Associate Producer: Marisah Yazbek
Creative Production Coordinator: Anisa Kennar
Production Coordinators: Ava Kashar, Tanía Jones
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editors: Fynn Lithgow, Justin Symonds
Post Production Coordinator: Scout Alter
Art & Graphics Lead: Léa Kichler
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Director, Content Production: Rahel Gebreyes
Senior Director, Video: Romy van den Broeke
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Footage Courtesy of Video Fashion
Image Courtesy of Steven Meisel
00:00 – Fashion!
00:39 – 1950s
01:22 – 1960s
01:50 – 1970s
02:20 – 1980s
02:57 – 1990s
03:31 – 2000s
04:26 – 2010s
05:10 – 2020s
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O J
March 5, 2020 at 8:26 pm
All these new perfumes and none of them have the angels??
В. Светославова IYI
March 5, 2020 at 9:06 pm
What do you mean?
O J
March 5, 2020 at 10:27 pm
В. Светославова IYI I love this model and think she is stunning and did a great job, but vs has come out with 5 new fragrances with campaigns and everything and none of the angels are part of them. I mean what’s the point of making them the spokesperson and making people like them, follow them if they don’t use them. Literally vs has introduced us the angels all over these year so that we get to know them and like them, but they don’t use them
J J
March 6, 2020 at 1:46 pm
O J Bregje Heinen was the face of a fragrance back in 2012 (Bombshell Forever I believe) and even did promo events for it – she was never an angel. This has been happening for years – models who aren’t angels getting solo campaigns. Some of the angels themselves were given solo campaigns before becoming angels: Lais in 2011, Jasmine in 2014, etc. In the 2000’s they had quite a lot of non-angels shooting major campaigns.
O J
March 6, 2020 at 5:02 pm
В. Светославова IYI sorry English isn’t my first language😊
O J
March 6, 2020 at 5:11 pm
J J I know but the thing is that back then vs didn’t have 13 angels, the had much less and all of them had at least one campaign so they had other models, but know not one of them has a campaign
Nicole Billings
March 5, 2020 at 8:31 pm
so here for it !!😭❤️
Sarah from Paris
March 5, 2020 at 8:38 pm
Is that Kelly gale?
TPC
March 6, 2020 at 12:06 am
Yes Yes
Greaser
March 5, 2020 at 8:53 pm
Beautiful…😍💋😍
Tau S
March 5, 2020 at 9:04 pm
Is that Kelly?
Ivan Sánchez Valle
March 5, 2020 at 10:44 pm
YES! 🇸🇪
Eusta Music
March 5, 2020 at 9:24 pm
And the angels?
Conspiracy Hamster
March 5, 2020 at 10:15 pm
SEXSEA…. MISSED OPPORTUNITY
Henkan
March 5, 2020 at 10:41 pm
Please, no more diversity, all-body-type-ladies, just stick to the “any woman that is literally hot” style.
Frida Kaufman
March 6, 2020 at 12:03 am
fabulös 😕
Breno Queiroz
March 6, 2020 at 12:25 am
Yes Kelly Gale 💕
최유성
March 6, 2020 at 1:55 am
Kelly you are swim very nice beautiful!!!!! i love it!!!!😍😍😍😍❤❤❤❤
vancityguy
March 6, 2020 at 2:09 am
Angels, where are they?
ℳ.
March 6, 2020 at 2:48 am
This commercial would’ve been perfect for Sarah. WHERE 👏 ARE👏 THE👏 ANGELS 👏
J J
March 6, 2020 at 1:35 pm
ℳ. Sara* is contracted to Armani beauty. She might not be allowed to shoot fragrance / beauty campaigns for other brands as part of her contract.
Bebi Im
March 6, 2020 at 2:49 am
it’s my birthday🐭
Αναστάσης Παπανικολάου
March 6, 2020 at 5:31 pm
Happy birthday!!!! 🎉🎂🎉🎂🎉🎂🎉🎂
Tluangtea Rokhum
March 6, 2020 at 3:47 am
This commercial would’ve been perfect for Sarah.Where are the others🤣🤣🤣
V7JN
March 6, 2020 at 4:20 am
401st like
V7JN
March 6, 2020 at 4:21 am
Please mention the full name of the model, her Facebook and Instagram ID
rashi agarwal
March 6, 2020 at 5:35 am
Kelly Gale
Anusa Nucic Ledinek
March 6, 2020 at 5:59 am
When I’m watching this, I want to go on a seaside to swimm in the sea!
Jynna Yucaylla
March 6, 2020 at 6:21 am
Where are the angels?
Et. Manhattan
March 6, 2020 at 7:42 am
Love the commercial but miss the REAL angels in it
Elizaveta Staar
March 6, 2020 at 8:47 am
The sea, the sea…..good perfume🔥
Chanah N
March 6, 2020 at 10:48 am
Must try it
XY T
March 6, 2020 at 1:16 pm
I actually really love this commercial. Kelly is so beautiful and she totally deserves to be an angel
laura tarrago
March 6, 2020 at 4:09 pm
where are the angels?