BALMAIN DNA | Show Must Go On – Fashion Channel Chronicle

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Breaking the rules, refusing to adapt to the plans, and always being one step ahead were all traits that Olivier Rousteing, who has been the creative director of Balmain since 2011, has demonstrated to be successful.

The youthful designer has succeeded in bringing the digital and social worlds closer to a reality that had hitherto been held at arm’s length.

With the support of a true Balmain Army, a generation of young people Olivier’s age who live and interpret the Balmain world, he has disturbed the Maison’s aesthetics, giving it a sexual and winking turn.

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