ALABAMA MUSE Fall 2021 Milan – Fashion Channel

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Alabama Muse chooses Petite Meller, the most cosmopolitan and coolest singer in the world, as the star of its creative images for the FW 2021 collection featured in the fashion film that will be presented during Milano Moda Donna.

The eccentric and vibrant story provides imaginative glimpses bordering on a dream world, with roots in the background of the animal-friendly fur brand made in Italy; blending fashion, music and film, it takes a novel journey in which freedom inspired by rock and rebellious, unconventional joie de vivre are the only paths to follow.

At the center is Petite Meller, the Parisian artist with Israeli passport living in Los Angeles, a Lolita in technicolor whose chameleonic and unconventional personality makes her the perfect protagonist for the underground aesthetics of the brand.

The lost highway from Florence to Versilia of the unpredictable fur-draped Venus relies on pop-style storytelling that blends atmospheres of David Lynch and Quentin Tarantino with the retro taste of distinctive Italian flicks of the 70s and is filmed by the talented Lapo Quagli of Florence.

From Florence to Versilia, the naive charm of Petite Meller, with her diaphanous skin warmed by blush, is amplified by the underground universe of Alabama Muse, with its vivid, rock furs, through iconic styles that feature combinations of different furs, with striking volumes and contrasting colors, with glamorous but strictly sustainable experimentation that, this season, also adds accessories.

The eccentric divertissement unfolds in the midst of collars large and small, eco-fur totes, stoles in a contrasting color to break up looks, and ladylike gloves in a wide range of eco leathers.

Petite wears hats like a style manifesto: wide-brimmed styles and others that ironically interpret the sailor look with an animal print twist.

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