GINGER AND SMART Spring 2012 Australian FW – Fashion Channel

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GINGER & SMART designs for spirited women whose distinctive style is an expression of their individuality; a sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman.

Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand.

With Alexandra’s creative business background as an editor and publisher for high-quality lifestyle magazines, combined with Genevieve’s years spent at the design helm of some of Australia’s most successful fashion businesses, their united industry knowledge covers every possibility for a successful and exciting fashion venture.

GINGER & SMART combines captivating design with the finest quality sustainable materials and first rate manufacturers; the brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low impact on the global environment.

Collections are defined by unexpected clashes of color and signature GINGER & SMART prints, that merge graphic and floral, and future and nature influences; encompassing feminine tailored workwear, off-duty wardrobe essentials and statement special event dressing, GINGER & SMART fuses quality craftmanship with unique, artistic flair.

GINGER & SMART has premium boutiques in Australia that showcase the essence of the brand to their discerning customers and a successful international e-boutique business.

The label is also placed with carefully selected independent retailers throughout the globe.

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