POPY MORENI Fall 1993 Paris – Fashion Channel

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Popy Moreni, the pseudonym of Annalisa Moreni, is an Italian fashion designer who worked in Paris throughout the 1960s, 70s and 80s.

After studying at the Istituto Statale d’Arte, Moda e Costume, in Turin, the city where she was born, in 1964 she moved to Paris where she began her career as design assistant to Maïmé Arnaudin; she became the head designer in Arnaudin’s Mafia design studio, Paris and subsequently in Promostyl and Timmi.

In 1973 she established her own design and consulting office, opening her first boutique in Paris in 1976; her first collection was shown in 1980, and encapsulated the codes of her recognizable style in design: reference to baroque art and Italian art comedy, with costumes such as those of Arlequin and Pierrot transformed into everyday wear and casual attires.

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