VISCONTI OPERA DEMO CAROUSEL Campaign 2021 – Fashion Channel
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Visconti launches the new pen collection “Opera Demo Carousel” with a video of the star Petite Meller among the most fascinating places in Florence.
For the first time in its long history, the Florentine maison of luxury writing instruments, chooses to expand its message to an international lifestyle world.
The new Opera Demo collection, which includes the fountain pen, rollerball and ballpoint version, features the classic transparencies of demonstrator pens and the bright colors of Parisian merry-go-rounds.
The launch video for the Opera Demo Carousel collection is set in the city of Florence and features the famous French singer and multifaceted artist Petite Meller who, in search of inspiration for the composition of a new song, sets off on a journey together with the new Visconti pen, with which she fixes her thoughts on paper.
Founded in 1988, Visconti is a historic Florentine company that combines craftsmanship and vertical know-how in the world of pens with creativity, attention to detail and the use of fine materials, making it a strong point to continue its growth, through continuous investment in research and development.
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