Usher takes a deep dive into his fashion evolution, looking back at the trends he’s embraced, the styles he’s pioneered, and the personal influences that have shaped his distinctive image throughout his career. The “Confessions” singer explains why his first record means so much to him, talks about designing his iconic “U” chain, his Las Vegas residency and his career defining Super Bowl performance.
Director: Gabrielle Reich
Director of Photography: Mike Lopez
Editor: Evan Allan
Producer: Gabriela Marie Safa
Gaffer: Eric Hinsperger
Assistant Camera / Cam Op: Eliza Kamerling-Brown
Audio: Nicole Maupin
Associate Producer: Lea Donenberg
Production Assistant: Quinton Johnson
Production Coordinators: Ava Kashar, Tanía Jones
Production Manager: Natasha Soto-Albors
Line Producer: Romeeka Powell
Senior Director, Production Management: Jessica Schier
Assistant Editor: Billy Ward
Post Production Coordinator: Scout Alter
Supervising Editor: Erica DeLeo
Post Production Supervisor: Alexa Deutsch
Associate Director, Post Production: Nicholas Ascanio
Entertainment Director: Sergio Kletnoy
Director, Content Production: Rahel Gebreyes
Senior Director, Programming: Linda Gittleson
VP, Video Programming: Thespena Guatieri
Filmed on Location: The New York EDITION
Florals: Touch of Silk by Robin
Images Courtesy of Apple, Donna Trope, SKIMS
00:00 – Usher sings Rock Wit’cha
00:23 – 1997 – My Way Album Cover
01:00 – 1998 – Billboard Music Awards
01:31 – 2000 – Teen Choice Awards
02:23 – 2001 – BET Awards
03:21 – 2004 – Yeah! Music Video
04:24 – 2004 – Confessions Album Cover
05:00 – 2005 – NBA Game
05:18 – 2008 – Victoria’s Secret Fashion Show
05:50 – 2011 – Georgia Music Hall of Fame
06:17 – 2020 – Grammy Awards
07:10 – 2020 – Balmain
07:32 – 2022 – My Way Vegas Residency
08:09 – 2023 – Marni
08:24 – 2023 – BoF 500
09:21 – 2024 – Vogue Cover
09:37 – 2024 – SKIMS
09:50 – 2024 – Super Bowl LVIII
11:37 – 2024 – Tiffany & Co.
11:56 – 2024 – Met Gala
12:23 – 2024 – BET Awards
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