MOSCHINO Spring 2001 Milan – Fashion Channel
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Franco Moschino (1950-1994) was an iconoclastic designer who never wanted to be known as such.
He arrived at the top by overturning all the rules: of good taste, style, advertising, presentations, and runway shows.
The industry called Moschino the enfant terrible of Italian fashion, which means a person who behaves in an unconventional or controversial way.
His work did indeed revisit all the aesthetics of the century, adopting and reworking them with a hybrid injection of humor.
He replaced the buttons of Chanel-style suits with windmills, and embroidered black sheath dresses with their price.
He made skirts out of ties, jackets with fried eggs on the pockets, T-shirts emblazoned “Moschifo” (schifo means “disgusting” in Italian), dressed printed with the words “no dress no stress,” tops with trompe-l’oeil breasts.
He continued to break the rules with multiple sleeve shirts, multicolored blazers, waistcoats printed with cartoons, suits with appliquéd symbols of geese, Andalusian skirts made out of tartan, and toreador-style evening jackets.
His personal style, despite being unpredictable and striking, was in fact based on classic, well-made shapes, perfectly cut and with seductive details which proved attractive to all markets.
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