LORENZO RIVA Spring 2003 Haute Couture – Fashion Channel
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Lorenzo Riva (1938) is an Italian fashion designer.
After his first fashion show, when he was only 18 years old, he opened his first atelier in Monza and the press was quick to celebrate him. It is 1956.
In the ’70s he moved to Paris where he worked with the most famous couturier. In ’74 he became artistic director of the Maison Balenciaga, a fundamental experience for his professional training; in the ’80s he returned to Milan and dedicated a collection to wedding dresses.
They will become his “specialty”.
In ’91 the presentation of the haute couture collection in Rome and then the prêt-à-porter, within Milano Collezioni.
In ’96 he presents his clothes in New York, at the Cristinerose Gallery in Soho. Many divas have wanted to wear his clothes, from Isabella Rossellini to Penelope Cruz, from Chiara Mastroianni to Whitney Huston.
In 2012 the brand passed under the control of the Italian holding company HDC, which is headed by the entrepreneur Antonio Rosati.
The goal of the operation is the relaunch of the brand, which also passes through the opening of a new store in the Quadrilateral, which joins the windows of Via Carlo Alberto in Monza and Via Brera 7 in Milan.
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