GUCCI Fall 1999 Milan – Fashion Channel
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Gucci has a very strong brand identity, they communicate a perception of high-quality craftsmanship along with innovative and bold design.
The brand’s personality is reflected in their customers; eclectic, contemporary and romantic.
They also very clearly depict their country of origin; Italy amongst their identity, evoking feelings amongst customers that Gucci products represent the pinnacle of Italian craftsmanship.
Because of this strong identity, their relationship with their customers is highly personal.
When a customer looks in the mirror and sees Gucci the brand is reflected back in themselves, the stereotypical consumer will feel influential, innovative and progressive- much like the brand itself.
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