FRANKIE MORELLO Spring 2009 Milan – Fashion Channel
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Since 1999 Frankie Morello, a versatile brand which exalts the defect as an artistic detail, has been going through more than a decade of success and stylistic growth which has led it to today’s new course wanted by the Ammaturo family of Italian entrepreneurs.
The year 2016 marks the time for rebirth, an evolution between philosophy and new identity.
It is a mutation that, as it happens for plants and animals in nature, occurs through inspirational, style and gender influences.
Frankie Morello focuses on a careful research regarding materials, shapes, and textures to bring its project into the future and create a world made of iconic references, thus becoming an icon of 2.0 fashion.
The mission of uniqueness is immediately effective thanks to the choice of the beetle as pictograph which conveys creativity and renewal.
And so we find innovatory, hi-tech, high quality materials in a mixture of overlaps and contemporary volumes relating a new, modern, projected into the future story addressed to the generation of the Millennials.
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