Lavishly Demure

BEHIND THE SEAMS: THE INCREDIBLE COLLECTION

It’s more than a matter of style. We designed the Incredible Collection using innovative technology that delivers patented smoothing sides, superior support and a luxuriously soft touch. Go inside the making of our softest bras ever with the women who designed it—plus, see Victoria’s Secret Angel Martha Hunt discover her favorite styles during her visit to our New York City flagship.

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