ADEAM Fall 2020 Highlights New York – Fashion Channel
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Hanako Maeda is the Founder and Creative Director of ADEAM, a brand with an ‘East meets West’ aesthetic that fuses inspiration sourced from Hanako’s upbringing spent between Tokyo and New York City.
ADEAM is known for using traditional Japanese techniques on modern silhouettes.
The brand continued to expand its fashion ethos by collaborating with internationally renowned tennis star, Naomi Osaka in Fall 2020; this collaboration fused traditional and modern aspects, resulting in a collection that is intellectual, feminine, and “kawaii”.
The capsule collection was inspired by Hanako Maeda and Naomi Osaka’s Japanese heritage and their affinity for a powerful feminine aesthetic.
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